In an ideal world, potential job applicants would carefully read your job description and then quickly send in a well-matched resume. But this is the real world, where applicants tend to skim a bunch of job descriptions and then send off resumes to a lot of different companies. How can you make your job descriptions stand out? Here are a few tips.
Keep It Simple
At best, an overly wordy job description will cause applicants to miss some of the details. At worst, it could make people decide not to apply at all. Remember, many prospects are now reading job descriptions on a smartphone or other mobile device, so put in only what truly needs to be there. Shoot for a total length under 200 words.
Be Casual But Professional
Applicants don’t like overly formal job descriptions unless yours is a very conservative position. But they also don’t want you to veer into overly friendly and casual language. Strike a tone that reflects your company culture, making sure to remain professional.
Focus on the Candidate, Not the Company
Use the job description to explain the requirements, job details, and pay, along with your top perks and benefits. Don’t talk too much about the company, as a good job seeker will research it anyway. The job posting should focus on what you have to offer, not on how great you are overall. Be sure to explain how success is measured in the position.
Post Early
Most job hunters search for new openings early in the week. To maximize your success, try to post the job description on Monday morning. It’s okay to post it on Friday, but don’t expect much movement until Monday.
Use Gender Neutral Language
Overall, men tend to apply faster than women, who often take time to search for clues as to whether the workplace is welcoming. To increase the number of women who apply, remove masculine words like “strong” or “ninja” from the job description and replace them with more gender-neutral alternatives.
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